Omnichannel Marketing Strategies, Use Cases, and Trends
Customers use several touchpoints to interact with a brand.
by Surya Panicker
6 Reasons You Need an Enterprise Application Server
Your organization’s digital offering - its software interfaces, websites, and applications - is...
by Priya Khaira-Hanks
How Will AI Impact Email Communication?
We're all familiar with the high-impact presence of artificial intelligence (AI) in all aspects of...
by Ilija Sekulov
Mastering Online Retail Marketing: The Keys to Success
From fierce competition to evolving customer preferences, retailers have a lot to deal with.
by Khuslen Khosbayar
Best Strategies to Create Consistent Personalized Experiences
In today's consumer-driven market, the modern customer demands personalized experiences that cater...
by Pulkit Jain
What Is File Sharing? Top 10 Apps for Seamless File Sharing
So much of our daily lives have become digital.
by Mara Calvello
SaaS Customer Onboarding: Best Practices for the Road Ahead
Smooth customer onboarding lays the foundation for a smooth customer journey.
by Bakhyt Weeks
8 Best Tactics to Build Your Email List Like a Pro
Email users form a massive demographic for any business. There were over 3 billion of them in 2019,...
by Hitesh Sahni
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For the People: Why People Operations Is So Important
How many times a day do you turn on a light switch? For most, probably multiple times a day, you...
by Kristina Creed
10 Best Free Virtual Machine Software in 2023
In the ever-evolving computing landscape, virtualization is the technology that transforms hardware...
by Harshita Tewari
6 Tips to Optimize Your Google Display Network Performance
The rise of paid advertising has led Google Ads to gain a massive market with its engaging digital...
by Krishna Yadav
What Is Synthetic Media? Types, Benefits, and Best Practices
Is there anything we do that doesn’t involve media?
by Samudyata Bhat
Build Brand Trust With Scroll-Stopping Product Detail Pages
Brands need relevant, impactful product content everywhere commerce happens.
by Randy Mercer
How G2 Approaches Review Moderation in the Age of Generative AI
You wouldn’t fault an explorer for their love of the compass.
by Stephen Hoops
Agile vs. Waterfall: Choosing the Right Project Methodology
In project management, two prominent (and popular) methodologies have emerged as contrasting...
by Aditya Agrawal
Navigating the Ethics of AI in Recruitment
The world of recruitment has undergone a significant transformation in recent years thanks to the...
by Varshini Ravi
Spam Be Gone: Using Mass SMS Marketing Correctly
When you think about mass SMS marketing, you may think of unwanted spam messages. However, when...
by Jennifer Adler
Capturing Sunshine: Renewable Energy for a Bright Future
Carbon dioxide levels have been increasing in the atmosphere, reaching over 400 ppm. The last time...
by Harshita Tewari
Escrow 101: Importance, Types and Working Methodology
For most people, buying a property is a big deal.
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by Shreya Mattoo
Kurt Leafstrand’s Top Tips for Managing and Preventing Revenue Leakage
The game has changed. And for the better.
by Stephen Hoops
3D Printing Statistics: 69 Facts and Trends to Follow in 2023
3D printing has evolved significantly in recent years. Many businesses use 3D printers, with new...
by Sagar Joshi
8 Examples of Industries Using Predictive Analytics Today
“Only one in four jokes ever work, and I still can't predict what people will laugh at,” said...
by Devin Pickell
Strategies to Supercharge Workplace Productivity
Workplace productivity isn't about constantly pushing ourselves to do more in every single moment. ...
by Lisa Steingold
70 Cryptocurrency Statistics to Highlight Crypto Trends
Cryptocurrency, also known as crypto-currency or crypto, is a form of virtual or digital money that...
by Sagar Joshi
What Is Data Protection? How Do You Protect User Data?
The core of businesses is data. Meeting customer needs, adapting to unexpected events, and...
by Samudyata Bhat
70 E-commerce Statistics and Trends You Should Know in 2023
E-commerce is the process of buying and selling products and services online. Customers use...
by Sagar Joshi
Driving Success With AI: The Key to Streamlined MSP Automation
Managed service providers, or MSPs, operate in a dynamic, competitive market landscape fueled by...
by Aysha Shereen
From Chaos to Order: How to Streamline Contract Workflows
Contracts are the foundation for business success, impacting every facet of operations–from hiring...
by Rachana Chotia
Streamline Product Discovery With Pros and Cons
Today’s buyers should consider themselves lucky to have so many choices. Or at least that’s what...
by Stephen Hoops
Driving Impact With Customer Voice: 5 Takeaways from IBM’s Jill Cross
If you’re a B2B marketer or seller, you know that building buyer trust does not happen overnight.
by Mike Weir
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Lights, Camera, Edit: Top 14 Video Editing Apps for 2023
Video editing has become an essential skill in our digital age.
by Alexandra Vazquez
A Lawyer’s Take on Responsibly Using AI in Customer Experience
The world watched with amazement as generative AI transformed how we use our software platforms.
by Tara Dattani
Customer Advocacy in Action: Influitive's Ari Hoffman Shares Industry Secrets
If you're in sales or customer success, you know how your company is pulling out all the stops to...
by Sudipto Paul
My Oracle Journey: 5 Tips to Navigate the Volatile Tech Industry
The volatility of the tech industry shouldn’t be a surprise to anybody.
by Jeb Dasteel
The Future of Retail: Top 6 Retail Technology Trends for 2023
What will the future of retail look like?
by Rajendra Roul
Ellie Fields on Why Data-Driven Workflows Are Crucial for Sellers
Every successful business is quick to praise their best sales team contributors.
by Stephen Hoops
How Artificial Intelligence Is Impacting the Legal Industry
The legal industry presents a unique contrast: many of its principles have remained the same for...
by Eunice Buhler
E-commerce Pricing Strategies for D2C Brands
Price is the number one profit driver out of the seven Ps of marketing. However, it is often the...
by Leon Curling-Hope
Key Digital Adoption Challenges and How to Overcome Them
The learning curve in our digital world can be steep, with constant changes and innovations...
by Hartmut Hahn
The Power of Professional Email Signatures: Examples and Tips
You get one chance to make a first impression. When it comes to business emails, it's your email...
by Dmitry Kudrenko
Embracing Generative AI: The Future of ITSM
IT service management (ITSM) is critical in supporting business operations and ensuring seamless...
by Manish Sharma
How Generative AI is Transforming E-Commerce
From personalized customer experiences to efficient supply chain management, generative AI is...
by Carl Bleich
11 Key E-commerce Challenges and How to Solve Them
Growth in the e-commerce space has provided customers with more convenience and purchasing options...
by Mohan Natarajan
26 Top Blockchain Applications and Use Cases in 2023
When trust meets technology, you get blockchain.
by Washija Kazim
What is Business Analytics and Why You Need It for Success
When it comes to buzzwords used by businesses, analytics has got to be at the top of the most-used...
by Mara Calvello
5 Compliance Automation Trends To Watch in 2023
Tech isn’t just evolving; it’s morphing into a complex cloud-based ecosystem.
by Pritesh Vora
Hybrid Work Challenges: Top 4 Dilemmas To Consider
As much as there is to gain from hybrid work there is also something to lose.
by Allan Moerch
A Complete Guide on How to Build a Chatbot (Easy to Hard)
As companies grow more comfortable with the idea of using chatbots on their websites, even those...
by Rebecca Reynoso
70 IoT Statistics to Unveil the Past, Present, and Future of IoT
Welcome to the era of the Internet of Things (IoT).
by Sagar Joshi
FinOps Tools 101: Optimizing Cloud Expenses
Cloud infrastructure costs are often the highest and most difficult to manage of all business...
by Roi Ravhon
58 Augmented Reality Statistics to Unveil AR’s Growth
Augmented reality (AR) has rapidly transitioned from a nascent technology into a groundbreaking...
by Sagar Joshi
What Is Kubernetes Architecture? Importance + Best Practices
Kubernetes has experienced tremendous growth in its adoption since 2014. Inspired by Google's...
by Samudyata Bhat
Jason Zintak on How AI Makes Sales Smarter and Measurable
Sales teams are perpetually eager to uncover new data.
by Washija Kazim
![Alteryx CMO Keith Pearce on How to Balance Automation and CX [Video]](jpg/g2cm_fi589_learn_articles_images-industry_insights--analytics_automation_and_cx_v1b2885.jpg)
Alteryx CMO Keith Pearce on How to Balance Automation and CX [Video]
Automation is here to stay, and you have to use it wisely.
by Alexandra Vazquez
National Leave a Review Day: 4 Tips From G2 + Reputation
Word of mouth is just as important today as it was to buyers centuries ago.
by Stephen Hoops
![6sense CMO Latané Conant on What ABX Really Means [Video]](jpg/g2cm_fi590_learn_articles_image-professional_spotlight--latane_conant_v1bb6b7.jpg)
6sense CMO Latané Conant on What ABX Really Means [Video]
It’s time to tell the market, “It’s not you. It’s me.” Like, for real.
by Alexandra Vazquez
54 Buy Now Pay Later Statistics to Unveil Payments Trends
Buy now pay later (BNPL) lets customers purchase products immediately and defer payments over time....
by Sagar Joshi
4 Tips to Find Revenue Growth Opportunities From G2 + ZoomInfo
When budgets get tighter, marketing and sales teams are left with the task of doing more with less.
by Stephen Hoops
Unveiling the Future: 32 Virtualization Statistics and Trends
Modern technologies shape the era we live in. Among these paradigm-shifting technologies,...
by Sagar Joshi
42 Intellectual Property Statistics to Shape IP’s Future
Intellectual property (IP) has become a fundamental pillar of innovation and economic growth. Many...
by Sagar Joshi
How the Corporate Transparency Act Affects Your Business
Anti money laundering laws exist to protect consumers, investors, and businesses from nefarious or...
by Matt Horwitz
A Beginner's Guide To Integrated Marketing Communications
When I think of integration, I picture a well-oiled machine.
by Grace Pinegar
How Interactive Emails Can Boost Your Marketing ROI
The future of email marketing is here!
by Aquibur Rahman
What Is Software Deployment? Process and Best Practices
For an average user, buying the right software is the greatest feat. But, in the end, how you...
by Washija Kazim
What Sales Tools Look Like in Action
Sales tools are the lifeblood of any efficient sales process.
by Gal Deitsch
What Is Cloud Encryption? How It Works, Benefits and Examples
Data security and protection are the secrets to success for many businesses, and cloud data...
by Samudyata Bhat
What Is an Education CRM? How It Maximizes Student Success
The education industry is brimming with fierce competition, with colleges and universities vying...
by Ben Hamilton
8 Ways to Use Social Proof to Boost Your Marketing
In a competitive business landscape, you have to find effective strategies that give you an edge...
by Jagdish Purohit
Technology-Driven Solutions for Working Capital Management
Every day, strategic decisions must be made to monitor, assess, protect, and optimize your...
by Dimitri Raziev
Social Media Monitoring Strategies to Boost Your Online Impact
No business should be without social media monitoring.
by Carina Kröpfl
CRM Automation: 6 Workflows to Put Your Sales Team at Ease
Just a decade ago, customer relationship management (CRM) software used to be a whim – expensive...
by Valerie Kakovkina
4 Ways to Help Software Buyers Overcome a Challenging Purchase Process
Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they...
by Chris Perrine
How Social Listening Tools Help Monitor Your Brand Better
In a crowded online market, it's hard to stand out as a business. But with social listening tools,...
by Alicja Mękarska
How to Host a Webinar That'll Keep Them Coming Back for More
Whether you're speaking to a live audience of 10 or 10,000 or delivering a talk online, there's...
by Daniella Alscher
10 Best Free 3D Design Software in 2023
We have come a long way from sketching on notepads.
by Harshita Tewari
6 B2B Sales Strategies to Stay Ahead and Win More Customers
Personalizing your B2B sales strategy connects you with your customers and drives better sales.
by Manas Jha
How API Generation and Data Mesh Simplify Data Architecture
In today's rapidly evolving digital landscape, companies constantly seek innovative ways to...
by Terence Bennett
Chris Hays’ 4 Tips for Nailing Personalization at Scale
There’s one word you’ve heard as of late in the tech industry: efficiency.
by Stephen Hoops
The Silent Threat of Cryptojacking and How to Protect Yourself
Your devices could be mining cryptocurrency without your knowledge. Right now. It’s called...
by Soundarya Jayaraman
Dive in and Start Coding: Top 15 Free HTML Editors
HTML has turned into a universal language – like food, music, and dabbing.
by Andrew Zangre
10 Best Free Music Making Software Solutions in 2023
Are you constantly tapping your feet to a musical beat in your head?
by Harshita Tewari
10 Best Free Word Processing Software in 2023
We’ve all written emails, college essays, and articles and maybe even dreamed of becoming published...
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by Tanuja Bahirat
Redefine ROI and Win Deals Faster With This New ROI Framework
Not redefining ROI yet? There's still time to adopt a new understanding of ROI that can influence...
by Sangram Vajre
What Is Product Lifecycle Management? Why Is It Important?
In today's crowded market, countless products launch daily, but only a few succeed while the rest...
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by Devyani Mehta
12 Best Free Home Design Software in 2023
How many hours have you spent saving reference pictures and creating Pinterest boards?
by Tanuja Bahirat
Why PLG SaaS Companies Need to Utilize the Voice of the Customer
In the world of SaaS, a new strategy has emerged that's turning traditional sales models on their...
by Yaakov Carno
How to Lower Days Sales Outstanding and Enrich Cash Flow
As businesses strive for financial success, one metric often overlooked is days sales outstanding ...
by Florian Kappert
Top 10 Free Antivirus Software for Your PCs in 2023
It's time to give the digital villains the boot!
by Aaron Walker
14 Best Free Photo Editing Software Tools in 2023
Capturing and sharing images has become easier than ever, resulting in the growing popularity of...
by Devyani Mehta
Implementing Product Localization for International Markets
Product localization is one of the first marketing strategies you need to nail when expanding into...
by Ilya Krukowski
How to Write a Code of Conduct That Is Helpful to Employees
Setting expectations is important in several areas of life.
by Mara Calvello
10 Best Free Kitchen Design Software in 2023
The thought of redesigning your kitchen must have entered your mind a thousand times.
by Shreya Mattoo
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9 Best Free Interior Design Software for 2023
Rome wasn’t built in a day, and neither are Pinterest Homes.
by Aayushi Sanghavi
10 Best Free Audio Recording Software Solutions for 2023
Musicians, podcasters, and content creators often spare no expense for high-definition audio...
by Sudipto Paul
Simplify Sales: 15 Best Free E-Commerce Platforms for 2023
The shifting purchase patterns of the global consumer base have made e-commerce necessary for most...
by Piper Thomson
What Is a Shared Inbox? The Secret to Unlocking Customer Delight
Emails slip through the crack all the time.
by Antoine Goret
No-Code AI: Making Artificial Intelligence Accessible to All
The rise of no-code development ushered in a new era in software development.
by Abhinav Girdhar
What Is Accountability in the Workplace? 12 Ways to Foster It
Accountability in the workplace starts with a culture of ownership which helps high-performing...
by Susmita Sarma
10 Lead Generation Strategies to Stay Ahead and Drive Sales
Identifying and implementing effective lead-generation strategies makes all the difference in the...
by Eric Quanstrom
How to Intelligently Use Generative AI in Customer Service
Generative AI, the advanced technology behind ChatGPT, Google's Bard, DALL-E, MidJourney, and an...
by Reetu Kainulainen
What Is DNS Poisoning? How Do You Stay Safe From It?
Given the rapid pace of technological development, attackers are constantly finding new ways to...
by Samudyata Bhat
Top 10 Free CRM Software for 2023
Treat your customer like you’d treat yourself.
by Aayushi Sanghavi
13 Best Free Writing Software in 2023
Writing can be hard. Or easy and fun. Or fun and hard.
by Washija Kazim
Top 10 Free 3D Modeling Software for Experts and Beginners
Every digital and physical production benefits from 3D models used in animation, video game...
by Samudyata Bhat
10 Best Free Accounting Software for Small Businesses in 2023
There’s a reason accountability has the word “account” in it.
by Aayushi Sanghavi
Record, Remaster, Reuse: Inside Scoop on the Podcast Software You Need
When I started podcasting six years ago, everything was manual.
by Adam Walker
G2’s CPO Sara Rossio Shares the Secret to an Innovative Product Team
Think about your favorite product.
by Brittany K. King
What Is Root Cause Analysis? Template, Benefits and Methods
“Let's get to the root of the problem."
by Samudyata Bhat
10 Best Free VPN Software Solutions for 2023
Free virtual private network (VPN) solutions are tempting.
by Sudipto Paul
What Is Influencer Marketing? Learn To Build a Winning Strategy
In marketing, awareness is not the goal; advocacy is.
by Jennifer Kim
What Is Network Topology? Types, Diagrams, and Benefits
The structure of any network directly has an impact on its functioning. Consider a metaphor for a...
by Samudyata Bhat
16 Best Free Video Editing Software in 2023
Video editing is no longer limited to filmmaking.
by Washija Kazim
Top 7 Free Audio Editing Software for 2023
Testing, testing…1,2,3. Is this thing on?
by Alexandra Vazquez
The Economy Sucks Right Now. Make Sure Your CX Doesn't.
Everyone’s been whispering that dreaded word - recession - for at least a year. And now that we’ve...
by Jeb Dasteel
Future-Proofing Your SaaS Integrations With Embedded iPaaS
The future of SaaS lies in embedded ecosystems.
by Sara Du
Eli Rubel’s Framework to Uncover and Overcome Common GTM Pitfalls
It’s easy to feel optimistic when staring down that list of leads. Turning a prospect into a...
by Stephen Hoops
12 Best Free Project Management Software in 2023
The crunch of project deadlines puts a lot of pressure on project assignees.
by Shreya Mattoo
14 Best Free Drawing Software for 2023
Drawing only with a pen and paper is fine – but drawing on a tablet is the future.
by Mara Calvello
10 Best Free Gantt Chart Software in 2023
Are you losing the trail of your projects?
by Jazmine Betz
Unlock Your Email Marketing Potential With These 8 Templates
Email marketing enables brands to contact prospective customers regularly and create trusting...
by Maria Fintanidou
Best App Programming Language to Develop Your Next Product Stack
Seeing the current face of technology, Charles Babbage would be over the moon.
by Bridget Poetker
10 Best Free Podcast Editing Software of 2023: Edit Like a Pro
“You get a podcast. And YOU get a podcast!”
by Andrew Zangre
Staying Resilient: How to Boost Employee Engagement in an Industry Downturn
Authenticity is one of our core values at G2, so let’s lean into our authentic selves for a moment...
by Priti Patel
How To Find a Network Security Key in the Devices You Love
Modern world functions on the pillars of wireless devices.
by Sagar Joshi
Liven up Your Meetings With Meeting Management Software
We're only a few months into the new year, and I'm already calling it the year of automation.
by Angela Henderson
From Generating Leads to Closing Deals: A Guide to SaaS Sales
Selling SaaS products is no different than selling any other product.
by Jeremy Moser
Maximizing Lab Efficiency With LIMS: A Comprehensive Guide
Digitization is turning healthcare upside down.
by Kedar Kulkarni
10 Best Free Slideshow Maker Software in 2023
The world is a never-ending slideshow reel.
by Jasmine Lee
Top 4 B2B Software Buyer Behavior Trends for 2023
"Buyers reign supreme." This would be the shortest summary of what we found out about B2B software...
by Soundarya Jayaraman
15 Best Free Database Software for Data Management in 2023
Whether you’re a marketer or software developer, you've probably heard of “database”.
by Keerthi Rangan
10 Best Free Screenwriting Software in 2023
"To make a great film, you need three things - the script, the script, and the script." —Alfred...
by Michael Gigante
Why the New G2 Algorithm Is a Big Win for Buyers and Sellers
Algorithms are like a recipe for a cake. The core ingredients may stay the same, but a great baker...
by Sara Rossio
How Online Proofing Transforms Creative Workflows
There’s a lot to be gained by getting faster feedback and approval on your content.
by Ethan Lott
Media Pitch: What Is It and How To Write One To Increase PR Value
Journalists don’t have time for your pitches.
by Shreya Mattoo
SaaS Customer Retention: Reduce Churn and Drive Loyalty
Tech companies are facing rising costs and decreased funding.
by Charlie Windschill
What Is Click Injection? How to Prevent It and Ensure Safety
Mobile advertising is at an all-time high and shows no signs of slowing down.
by Jagmeet Singh
11 Best Free Landscape Design Software for Architects in 2023
Humans visualize things based on their imagination.
by Sagar Joshi
What Is Cloud Cost Optimization? How to Achieve It via FinOps
When public cloud services expanded their offerings, organizations started moving their...
by Laurent Gil
What Is Big Data? How To Make Important Data Driven Decisions
How big is really big?
by Devin Pickell
What Is Market Segmentation? Importance for Your Business
You’ve spent time and money creating the perfect marketing strategy, and you want your message to...
by Hannah Tow
How to Make Animated Infographics: Creative Tips and Ideas
If you think about it, visual content is the secret ingredient in transforming text-based content...
by Kai Tomboc
What Is Cached Data, and Should You Keep It or Clear It?
Not sure if you’ve noticed, but opening an app or visiting a website for the first time can take a...
by Devin Pickell
13 Types of Contracts: How To Choose the Right Contract?
Deals and agreements can take countless forms.
by Mary Clare Novak
12 Sales Call Scripts Examples for Any Situation-Take Your Pick
Businesses are run using a series of predetermined actions.
by Mary Clare Novak
What Is Quora? Beginner’s Guide to the Popular Q&A Website
People ask a lot of random questions.
by Mary Clare Novak
Why Scott Vaughan Says B2B Must Go Beyond Sales and Marketing Alignment
You’ve heard it time and again: aligning sales and marketing is pretty important.
by Stephen Hoops
What Is A/B Testing? How to Perform It in 5 Simple Ways
“You cannot grow unless you change.”
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by Ashley Bhalerao
Account Based Marketing: The B2B Guide to Gaining More With Less
Would you rather be addressed as “Hey there” or your name?
by Claire Brenner
UX Trends to Refine User Experience and Drive Engagement
Getting users to adopt a product can make or break tech startups.
by Jennifer Adler
How to Write a Lesson Plan for Success (Use This Template!)
Teachers always have a lot on their plate, from organizing a potentially hectic classroom to...
by Mara Calvello
Mobile Device Management (MDM): A Gateway to Security
As the need for corporate and enterprise devices grows, how organizations manage assets – sometimes...
by Cameron Summerson
Business Operations for Software Companies: What You Need to Know
You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...
by Marty Duffy
What Is User Engagement? A Churn-Buster for SaaS Businesses
Of all 282 Google product obituaries, Inbox's demise was the most hurtful.
by Arijit Bose
Scale Your Content Production With AI-generated Content
Think about your typical workday. How many hours do you spend creating content? Emails,...
by Victor Riparbelli
Ordinal Data: Definition, Examples, Collection, and Analysis
Companies invest more in data tools to help their marketing teams make better decisions.
by Alex Birkett
The Key Elements of an Effective MSP SLA That Ensure Success
A service level agreement (SLA) isn't just a list of services, metrics, and penalties.
by Alex Tray
What Is Conversational AI? How It Enhances Customer Engagement
Someone told me the other day that we live in strange times – we ask our watches to make calls and...
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by Daria Zaboj
How to Create Consistent and Empowering Sales Documentation
It’s a given: buyers are becoming smarter with every purchase.
by Gowri Ramkumar
How to Execute Your Dream Event: Tips for Event Planning Like a Pro
If you're here, you probably have an idea of what type of event you want to execute. You’re either...
by Kristen McCabe
How to Freelance (+5 Steps For Beginning Freelancers)
Over the past few years, freelancing has become a potential career alternative for many worldwide.
by Tricia Dempsey
What Is a Small Business? Breaking Down Conditions by Industry
A small business can be a lot of things: a local bakery, an auto repair shop, a hotel franchise.
by Mary Clare Novak
Work-life Balance: What It Is and How To Improve It
Personal or professional - setting healthy boundaries is essential.
by Mary Clare Novak
How to Find a Mentor: Best Practices and Common Mistakes to Avoid
The value of having a mentor is obvious, but how do you go about finding one?
by Lauren Pope
What Is a Cash Flow Forecast? Benefits, Tips, and Example
Cash flow forecasting is one of the most important jobs of any CFO.
by Jason Lin
How Marketing Information Management Helps Your Business
Software is eating the world – and with that comes a lot of data.
by Lauren Pope
8 Best Website Marketing Strategies to Increase Organic Traffic
The world favored the one who dared to think differently.
by Mara Calvello
How Virtual Communities Can Benefit Your Organization
Virtual communities have blossomed in recent years.
by Jean Hamon
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What Is Negative Cash Flow? Managing Payroll on Cash Crunch
Cash flow is akin to your company’s heartbeat- it helps keep your company’s lifeblood...
by Meredith Wood
What Is Price Discrimination? Types, Benefits, and Examples
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
Scrollytelling: How to Visually Transform Content and Engage Readers
We have entered an era where the visual internet is no longer what it used to be.
by Malin Pettersen
Why Sangram Vajre Thinks These 2 GTM Motions Are Underrated
The world as we know it is changing in front of our eyes.
by Stephen Hoops
What Is a SKU Number? How to Organize Your Inventory Better
Imagine you were at your local shoe store and wanted to try on a pair, but the salesperson had no...
by Izabelle Hundrev
What Is Conversational Marketing? Top Examples + Benefits
Communication creates communities.
by Alexa Drake
5 Strategies to Empower a Multigenerational Workforce
The generational divide in our society has never been more evident than it is today.
by Jessica Ruane
Navigate Customer Churn: Strategies for Surviving a Recession
With the recession looming, most companies are looking for ways to stay afloat.
by Nahla Davies
Why the Challenger Sales Model Is the Future of B2B Sales
Selling is hard. Selling to B2B customers is a Herculean task.
by Kashyap Trivedi
Content Optimization: 7 Effective Ways to Make Content Shine
Savoring content, bit by bit, drop by drop.
by Angela Ash
What Is a Customer Profile? The Ultimate Guide + Free Template
The days of mass marketing are behind us.
by Holly Hunt
Employee Performance Reviews: Evaluating Work Progress
Performance reviews should be short or sweet, just like this article (I promise).
by Rob de Luca
What Is Initial Coin Offering (ICO)? FAQS, Advantages & Disadvantages
Even now that the dust surrounding it settled down a bit and Initial Coin Offering (ICO) funding...
by Hristina Nikolovska
14 Project Management Skills To Succeed as a Project Manager
Do you freeze when someone asks about your strengths and skills?
by Grace Pinegar
Keep Track of Your Time: How to Calculate Hours and Minutes Worked
We can all agree that employees deserve to be compensated for their hard work.
by Rob Browne
What Does a Recruiter Do? (+ How to Become a Good One)
On the receiving end of every job application you’ve sent to a company is a person (allegedly).
by Derek Doeing
How To Make Podcast Cover Art That Hooks Listeners in a Glance
A specter is haunting the face of the iTunes store — the specter of bad podcast cover art.
by Piper Thomson
How to Work From Home? Productivity Tips and Best Practices
The work from home lifestyle is here to stay.
by Lauren Pope
What Is Innovation Management? How To Put It Into Action?
For many organizations, innovation is one of the central business functions guiding their future...
by Marija Marovic
What Is Organic Search? How To Improve Your Rankings
In a perfect world, every piece of content would rank well.
by Quincy Smith
Employee Success Plan: A Roadmap to Greater Productivity
Employees and HR leaders worldwide now recognize the role of professional development in employee...
by Hanni Malka
What an Exceptional Performance Management Cycle Looks Like
People don’t dislike performance reviews; they dislike how they’re done.
by Andy Roberts
10 Must-Have Recruitment Strategies to Attract Top Talent
Recruitment is integral to any organization’s success and growth.
by Varshini Ravi
How Does Earned Media Uplift Your PR Strategy?
Give your brand the upshot it needs to survive.
by Deirdre O'Donoghue
TikTok Ads: Beginner’s Guide on Using Social Media for Growth
Since its launch in 2018, TikTok quickly became one of the hottest social media apps on the market.
by Lauren Pope
What Is a Business Letter? How to Communicate Professionally
Business communication is not the same as regular communication.
by Grace Pinegar
Raising the Bar: The Importance of Ongoing Frontline Training
If you go to a store today, there’s a big chance you’ll return with a story to tell your friends...
by Eugene Bloom
Your Customers Are a Scan Away. Start Using QR Codes
Marketers often view the online and offline worlds as separate entities that require different...
by Sharat Potharaju
What Is Brand Storytelling? Tell a Story Your Customers Want
Every brand has a story to tell.
by Michael Brenner
Close More Deals: How to Get the Most Out of Your Sales Calls
As if attracting and qualifying new prospects isn't hard enough, sales reps also need to put in the...
