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For the People: Why People Operations Is So Important
How many times a day do you turn on a light switch? For most, probably multiple times a day, you expect the lights to turn on each...
by Kristina Creed
How Artificial Intelligence Is Impacting the Legal Industry
The legal industry presents a unique contrast: many of its principles have remained the same for...
by Eunice Buhler
4 Ways to Help Software Buyers Overcome a Challenging Purchase Process
Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they...
by Chris Perrine
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Staying Resilient: How to Boost Employee Engagement in an Industry Downturn
Authenticity is one of our core values at G2, so let’s lean into our authentic selves for a moment...
by Priti Patel
Business Operations for Software Companies: What You Need to Know
You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...
by Marty Duffy
Why Email Automation Is Key For Business Growth
Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the...
by Phil Newton
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How to Find Your Perfect Data Combination Using Alternative Data
Almost every single day, you interact with data (even if you don’t realize it!).
by Julia Lynch
DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion
People are complex. People are complicated.
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by Amber Pandya
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10 Email Marketing Strategy Tips from G2's Own Email Expert
So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...