Driving Impact With Customer Voice: 5 Takeaways from IBM’s Jill Cross
If you’re a B2B marketer or seller, you know that building buyer trust does not happen overnight.
by Mike Weir
Business Operations for Software Companies: What You Need to Know
You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...
by Marty Duffy
G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying
Each of us has a story to tell. Milestones are just one small part of ours.
by Stephen Hoops
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7 B2B Marketing Themes from 2022
Like most, there’s a lot I’m reflecting on as we wind down 2022.
by Amanda Malko
Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel
A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.
by Godard Abel
Building a Prospecting Motion: How to Outreach Like a Pro
The core responsibility of business development is to generate a pipeline of new business...
by Felipe Torres
DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion
People are complex. People are complicated.
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by Amber Pandya
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10 Email Marketing Strategy Tips from G2's Own Email Expert
So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...
by Phil Newton
The Great Resignation: Has Anything Changed and Will It Ever End?
If you work in HR, lead people, manage people, or had to hire people anytime in the last two years,...
