Stephen Hoops

Stephen Hoops is a Sr. Content Marketing Specialist at G2. He focuses on creating content that helps tech industry sales professionals and B2B SaaS marketers find success with G2 products such as Buyer Intent, Review Generation, and more. After receiving his B.A. in Journalism from West Virginia University in 2013, he has helped countless B2B brands reach new highs through content creation and SEO. When not nerding out about the artistry behind well-written copy, Stephen can be found info-dumping about homemade cocktails, Italian cuisine, and why vinyl is the superior physical medium for music.


How G2 Approaches Review Moderation in the Age of Generative AI

You wouldn’t fault an explorer for their love of the compass.

GTM Innovators

Kurt Leafstrand’s Top Tips for Managing and Preventing Revenue Leakage

The game has changed. And for the better.


Streamline Product Discovery With Pros and Cons

Today’s buyers should consider themselves lucky to have so many choices. Or at least that’s what...

GTM Innovators

Ellie Fields on Why Data-Driven Workflows Are Crucial for Sellers

Every successful business is quick to praise their best sales team contributors.


National Leave a Review Day: 4 Tips From G2 + Reputation

Word of mouth is just as important today as it was to buyers centuries ago.


4 Tips to Find Revenue Growth Opportunities From G2 + ZoomInfo

When budgets get tighter, marketing and sales teams are left with the task of doing more with less.

GTM Innovators

Chris Hays’ 4 Tips for Nailing Personalization at Scale

There’s one word you’ve heard as of late in the tech industry: efficiency.

GTM Innovators

Eli Rubel’s Framework to Uncover and Overcome Common GTM Pitfalls

It’s easy to feel optimistic when staring down that list of leads. Turning a prospect into a...

GTM Innovators

Why Scott Vaughan Says B2B Must Go Beyond Sales and Marketing Alignment

You’ve heard it time and again: aligning sales and marketing is pretty important.

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