G2 Voices

When looking for fresh takes, we look within. G2 Voices is a series that highlights our teams’ knowledge and unique perspectives. Check out these G2ers’ expert advice and thoughts on hot topics in their respective fields.

For the People: Why People Operations Is So Important
G2 Voices

How many times a day do you turn on a light switch? For most, probably multiple times a day, you expect the lights to turn on each...

G2 Voices

How Artificial Intelligence Is Impacting the Legal Industry

The legal industry presents a unique contrast: many of its principles have remained the same for...


4 Ways to Help Software Buyers Overcome a Challenging Purchase Process

Cooking a gourmet meal and buying software have a lot in common. Both are more complex than they...


Staying Resilient: How to Boost Employee Engagement in an Industry Downturn

Authenticity is one of our core values at G2, so let’s lean into our authentic selves for a moment...


Business Operations for Software Companies: What You Need to Know

You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...


Why Email Automation Is Key For Business Growth

Ever noticed how top brands always seem to drop extremely relevant emails in your inbox at just the...


How to Find Your Perfect Data Combination Using Alternative Data

Almost every single day, you interact with data (even if you don’t realize it!).


DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated.


10 Email Marketing Strategy Tips from G2's Own Email Expert

So, you’ve used G2 to find the best email marketing software for your business, maybe you have an...

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