What Is Click Injection? How to Prevent It and Ensure Safety
Mobile advertising is at an all-time high and shows no signs of slowing down.
by Jagmeet Singh
What Is Market Segmentation? Importance for Your Business
You’ve spent time and money creating the perfect marketing strategy, and you want your message to...
by Hannah Tow
What Is A/B Testing? How to Perform It in 5 Simple Ways
“You cannot grow unless you change.”
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by Ashley Bhalerao
Account Based Marketing: The B2B Guide to Gaining More With Less
Would you rather be addressed as “Hey there” or your name?
by Claire Brenner
Ordinal Data: Definition, Examples, Collection, and Analysis
Companies invest more in data tools to help their marketing teams make better decisions.
by Alex Birkett
How Marketing Information Management Helps Your Business
Software is eating the world – and with that comes a lot of data.
by Lauren Pope
What Is Price Discrimination? Types, Benefits, and Examples
Do you ever drive to a different part of town and say to yourself, “Wow, gas is so much more...
by Mara Calvello
Scrollytelling: How to Visually Transform Content and Engage Readers
We have entered an era where the visual internet is no longer what it used to be.
by Malin Pettersen
What Is a SKU Number? How to Organize Your Inventory Better
Imagine you were at your local shoe store and wanted to try on a pair, but the salesperson had no...
